Amazon Go's newest shopping technology

Amazon has introduced the world´s most advanced shopping technology

Amazon has introduced the world's most advanced shopping technology.

Yes, it was Amazon who came up with an idea of creating something different, unique and memorable for their customers. The project is called Amazon Go and basically, you can buy anything you want to just with scanning your mobile app when you enter the store and then when you are leaving. Easy as it sounds. No more spent hours in lines, no more problems when going through check outs.

It started with one open store in Seattle, United States. Nowadays, they have 10 stores in three cities; Seattle, Chicago and San Francisco. Now awe can just wait, where they are going to open another store. Hopefully in my city right? That’s what we all hope for. 

All kinds of delicious meals can be found within the store, made by chefs, favorite local kitchens and bakeries. No matter if you are looking for a breakfast, lunch, dinner or just a snack to go. They have it all prepared from a high quality ingredients. To find out more what products do they offer in the store, click on the Discover tab in the app menu. 

Sounds amazing, doesn’t it? Well, it´s even hard to believe it´s true, so just take a look at the video below. 

However, it all sounds great, but obviously, it wasn’t that easy for them. It took them many hours, days, weeks, months and years to develop such a concept. But it was definitely worth it. 

Several types of technologies have been combined, in order to make it work. The final technology will notice what you have put into your basket and also what you returned back if you decided to put it back. They claim that the same technology was used in self-driving cars. In addition, everything works with a mobile app that is available on both App Store and Google Play as well as on Amazon App Store.

Several departments have been affected while creating and developing their idea.


  • Finance
  • Store planning
  • Supply chain
  • Real estate
  • Service
  • Computer vision
  • Sensor fusion
  • Deep learning algorithms
  • Digital only cash wrap
  • Shelving, lighting and signage 

All in all, Amazon has developed such an advanced concept and hopefully, we are going to see more of them in the future. It´s hard to keep up with competitors all the time, especially nowadays where we have much more possibilities than we used to have before. If you want to find out more, check out the article from storyminers. They have lots of great articles from all different topics you will find interesting. 

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